Introducing the Gabba Brand Mark

A new icon. An old story.

With this launch, we introduce our new brand mark — a symbol rooted in our history and designed for what lies ahead. The mark takes its starting point in the letter G - for Gabba, for denim, for foundation.

Inspired by the glass bricks of our atrium in Denmark and woven with the year 1983, it reflects where we come from and what we stand for: something solid, honest, and enduring.

The brand mark lives across everything we do — and now in this capsule collection. Pieces made to be worn, used, and lived with.

Gabba. Worn for life.

The Brand Mark Collection

With the introduction of our new brand mark, we present a limited capsule collection. A curated selection of styles featuring the icon — designed with the same balance of roots and progression. Each piece carries the mark as a subtle signature of where we come from and where we are headed.

Explore new collection here
GABlegin Wix Chap Boxy Hour SS T-Shirt - Turbulence Blue €69,00 EUR
A person faces away, wearing the Gabba GABlegin Wix Chap Boxy Hour SS T-Shirt in Turbulence Blue with a bold back graphic and
A man with curly hair wears a Gabba GABlegin Wix Chap Boxy Hour SS T-Shirt in Turbulence Blue, paired with black pants and shoes. He stands looking down with his hands in his pockets. A cream tote bag rests on the floor in front of him.
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GABdune Element GOTS SS T-Shirt - White €39,99 EUR
The Gabba GABdune Element GOTS SS T-Shirt in white features a classic fit, short sleeves, organic cotton fabric, and a small black embroidered logo on the left chest, shown against a light gray background.
A person with curly hair and a mustache stands facing forward, wearing the Gabba GABdune Element GOTS SS T-Shirt in white, black pants, and black shoes against a plain white background.
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GABjoe Tailor Dressy Pant - Black €119,00 EUR
A mustached man in a brown cap, black jacket, white tee, Gabba GABjoe Tailor Dressy Pant in Black, and brown shoes stands with hands in pockets against a plain light background.
A person wears Gabba’s GABjoe Tailor Dressy Pant in black with a white t-shirt, hand in pocket and holding a black jacket. The shot highlights the waist and hips, set against a neutral background with subtle lighting.
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GABnigel Wix Pkt Boxy Hour SS T-Shirt - White €59,00 EUR
The Gabba GABnigel Wix Pkt Boxy Hour SS T-Shirt in white features a boxy fit, short sleeves, a small chest pocket with a black geometric logo, and is made from heavyweight cotton. Displayed against a light gray background.
A man with curly hair and a mustache faces forward against a white background, wearing the Gabba GABnigel Wix Pkt Boxy Hour SS T-Shirt in white, paired with black pants and black-and-white sneakers.
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GABjoe Tailor Dressy Pant - Sand €119,00 EUR
The Gabba GABjoe Tailor Dressy Pant in sand features a straight-leg fit, belt loops, front pleats, and button-zip closure for a tailored look, shown on a plain white background.
A man with curly hair and a mustache stands facing forward against a plain white background, wearing a black t-shirt, black shoes, and Gabba GABjoe Tailor Dressy Pant in Sand.
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GABlegin Wix Chap Boxy Hour SS T-Shirt - White €69,00 EUR
A person in a Gabba GABlegin Wix Chap Boxy Hour SS T-Shirt - White, featuring a heavyweight cotton build and
A person wearing the Gabba GABlegin Wix Chap Boxy Hour SS T-Shirt in white with a small chest logo and light blue jeans stands with hands in pockets. The image is cropped from shoulders to knees.
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GABchap Cap - Brown Choco €49,00 EUR
A person tilts the Gabba GABchap Cap - Brown Choco, featuring
The Gabba GABchap Cap - Brown Choco is a brown embroidered cap with
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GABdune Element GOTS SS T-Shirt - Light Green €39,99 EUR
The Gabba GABdune Element GOTS SS T-Shirt in light green features a classic fit, crew neckline, and small white embroidered logo on the left chest. Made from GOTS-certified organic cotton, it's shown flat on a plain white background.
A man with curly hair and a mustache stands facing forward, wearing the Gabba GABdune Element GOTS SS T-Shirt in light green, paired with black pants and black shoes, against a plain white background.
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GABjoli Tailor Dressy Shorts - Black €89,00 EUR
GABjoli Tailor Dressy Shorts by Gabba in black, with button and zip closure, front pockets, belt loops, and brand mark. Refined tailored design presented on a plain light gray background.
A man with curly hair and a mustache stands against a plain white background, wearing a Gabba black button-up shirt, GABjoli Tailor Dressy Shorts - Black by Gabba, a white T-shirt, white socks, and black loafers.
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GABdune Element GOTS SS T-Shirt - Black €39,99 EUR
The Gabba GABdune Element GOTS SS T-Shirt in black features a classic fit, short sleeves, organic cotton fabric, and a small white embroidered logo on the left chest, shown on a light gray background.
A man with wavy brown hair and a mustache stands facing forward against a plain white background, wearing a Gabba GABdune Element GOTS SS T-Shirt in black, beige pants, and black shoes.
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GABjoli Tailor Dressy Shorts - Sand €89,00 EUR
The Gabba GABjoli Tailor Dressy Shorts in Sand feature belt loops, side pockets, a button and zip closure, pressed front creases, and a knee-length cut for classic polish against a plain white background.
A man with wavy hair and a mustache stands facing forward against a white background, wearing a plain white t-shirt, Gabba GABjoli Tailor Dressy Shorts in Sand, white socks, and brown shoes.
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GABnigel Wix Pkt Boxy Hour SS T-Shirt - Dk. Grey €59,00 EUR
The Gabba GABnigel Wix Pkt Boxy Hour SS T-Shirt in dark grey is a heavyweight cotton tee with short sleeves, a round neck, a left chest pocket and a white patch with black geometric design.
A man with curly hair and a mustache faces forward against a white background, wearing the Gabba GABnigel Wix Pkt Boxy Hour SS T-Shirt in dark grey, paired with black pants and black-and-white sneakers.
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GABchap Tote Bag - Off White €39,00 EUR
The Gabba GABchap Tote Bag in off white, a brown cap with yellow embroidery, and black leather shoes are displayed on a white surface.
A clothing rack displays blue jeans, a white tee, and a gray “Next Chapter” shirt. On the floor is the GABchap Tote Bag - Off White by Gabba, paired with a brown cap and black sandals, all styled on a plain backdrop.
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The brand mark was shaped through a hands-on creative process where form, intuition, and history meet. Built from simple elements, it holds layers of meaning — a symbol of craft, character, and continuity. Not a trend, but a lasting sign made to live with Gabba, wherever the brand moves next.

See Collection
Brand mark collection
See collection
The Gabba GABlegin Wix Chap Boxy Hour SS T-Shirt in Turbulence Blue features short sleeves, heavyweight cotton, and a small white circular logo on the left chest, displayed against a light gray background.
A person faces away, wearing the Gabba GABlegin Wix Chap Boxy Hour SS T-Shirt in Turbulence Blue with a bold back graphic and
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GABlegin Wix Chap Boxy Hour SS T-Shirt - Turbulence Blue €69,00 EUR
The Gabba GABdune Element GOTS SS T-Shirt in white features a classic fit, short sleeves, organic cotton fabric, and a small black embroidered logo on the left chest, shown against a light gray background.
A person with curly hair and a mustache stands facing forward, wearing the Gabba GABdune Element GOTS SS T-Shirt in white, black pants, and black shoes against a plain white background.
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GABdune Element GOTS SS T-Shirt - White €39,99 EUR
The Gabba GABjoe Tailor Dressy Pant in black features a tapered fit, belt loops, button closure, and side pockets, shown flat on a light gray background.
A mustached man in a brown cap, black jacket, white tee, Gabba GABjoe Tailor Dressy Pant in Black, and brown shoes stands with hands in pockets against a plain light background.
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GABjoe Tailor Dressy Pant - Black €119,00 EUR
The Gabba GABnigel Wix Pkt Boxy Hour SS T-Shirt in white features a boxy fit, short sleeves, a small chest pocket with a black geometric logo, and is made from heavyweight cotton. Displayed against a light gray background.
A man with curly hair and a mustache faces forward against a white background, wearing the Gabba GABnigel Wix Pkt Boxy Hour SS T-Shirt in white, paired with black pants and black-and-white sneakers.
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GABnigel Wix Pkt Boxy Hour SS T-Shirt - White €59,00 EUR
The Gabba GABjoe Tailor Dressy Pant in sand features a straight-leg fit, belt loops, front pleats, and button-zip closure for a tailored look, shown on a plain white background.
A man with curly hair and a mustache stands facing forward against a plain white background, wearing a black t-shirt, black shoes, and Gabba GABjoe Tailor Dressy Pant in Sand.
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GABjoe Tailor Dressy Pant - Sand €119,00 EUR
The Gabba GABlegin Wix Chap Boxy Hour SS T-Shirt in white, made from heavyweight cotton, has a small black and white circular logo on the left chest and is displayed against a light gray background.
A person in a Gabba GABlegin Wix Chap Boxy Hour SS T-Shirt - White, featuring a heavyweight cotton build and
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GABlegin Wix Chap Boxy Hour SS T-Shirt - White €69,00 EUR
The Gabba GABchap Cap - Brown Choco is a brown embroidered cap with
A person tilts the Gabba GABchap Cap - Brown Choco, featuring
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GABchap Cap - Brown Choco €49,00 EUR
The Gabba GABdune Element GOTS SS T-Shirt in light green features a classic fit, crew neckline, and small white embroidered logo on the left chest. Made from GOTS-certified organic cotton, it's shown flat on a plain white background.
A man with curly hair and a mustache stands facing forward, wearing the Gabba GABdune Element GOTS SS T-Shirt in light green, paired with black pants and black shoes, against a plain white background.
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GABdune Element GOTS SS T-Shirt - Light Green €39,99 EUR
GABjoli Tailor Dressy Shorts by Gabba in black, knee-length with a relaxed fit, two buttoned flap back pockets, and belt loops. Displayed on a plain light gray background with a subtle Gabba brand mark accentuating the tailored style.
GABjoli Tailor Dressy Shorts by Gabba in black, with button and zip closure, front pockets, belt loops, and brand mark. Refined tailored design presented on a plain light gray background.
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GABjoli Tailor Dressy Shorts - Black €89,00 EUR
The Gabba GABdune Element GOTS SS T-Shirt in black features a classic fit, short sleeves, organic cotton fabric, and a small white embroidered logo on the left chest, shown on a light gray background.
A man with wavy brown hair and a mustache stands facing forward against a plain white background, wearing a Gabba GABdune Element GOTS SS T-Shirt in black, beige pants, and black shoes.
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GABdune Element GOTS SS T-Shirt - Black €39,99 EUR
The Gabba GABjoli Tailor Dressy Shorts in Sand feature belt loops, side pockets, a button and zip closure, pressed front creases, and a knee-length cut for classic polish against a plain white background.
A man with wavy hair and a mustache stands facing forward against a white background, wearing a plain white t-shirt, Gabba GABjoli Tailor Dressy Shorts in Sand, white socks, and brown shoes.
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GABjoli Tailor Dressy Shorts - Sand €89,00 EUR
The Gabba GABnigel Wix Pkt Boxy Hour SS T-Shirt in dark grey is a heavyweight cotton tee with short sleeves, a round neck, a left chest pocket and a white patch with black geometric design.
A man with curly hair and a mustache faces forward against a white background, wearing the Gabba GABnigel Wix Pkt Boxy Hour SS T-Shirt in dark grey, paired with black pants and black-and-white sneakers.
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GABnigel Wix Pkt Boxy Hour SS T-Shirt - Dk. Grey €59,00 EUR
The Gabba GABchap Tote Bag in off-white has two handles and a front pocket with “GABBA” in black above an embroidered black and white flower logo. The sturdy canvas bag is shown against a plain light gray background.
The Gabba GABchap Tote Bag in off white, a brown cap with yellow embroidery, and black leather shoes are displayed on a white surface.
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GABchap Tote Bag - Off White €39,00 EUR
Index Item Color